Guerilla P.R.: How You Can Wage an Effective Publicity Campaign…without Going Broke

Guerrilla P.R. is a guide by Michael Levine that teaches readers how to effectively conduct publicity campaigns without significant financial resources. The book emphasises the importance of creativity, vigilance, and seizing opportunities in public relations, illustrated through real-life examples. It aims to empower individuals to think like publicists and engage actively in promoting their causes or businesses.