Brands: An International Review

The 1990s, according to THE ECONOMIST, is the decade of the brand, a reflection on the importance of brands and branding in today’s crowded and rapidly changing world markets.

Through Brands, Interbrand, the world’s leading branding consultants, give their review of the top 330 brands in the world. Each brand is critically appraised and a rating system indicates the strength of the brand in relation to other brands in the field.

BRANDs is a celebration of the world’s top brands and of branding itself and should be compulsive reading for all those involved in marketing, advertising, brand management and commercial design, as well as for the general reader.