The Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change

THE STRATEGY OF THE DOLPHIN is a search for what works. For what makes sense. For what will get the job done and our goals met.

It is a powerful new business metaphor for the nineties.

THE STRATEGY OF THE DOLPHIN exposes the fallacies of the two predominant myths that rule today’s business climate. The first – the shark strategy – says that in the corporate battlefield there are only winners and losers. The second – the strategy of the carp – says that success depends on not making organisational waves.

THE STRATEGY OF THE DOLPHIN teaches today’s business competitors an entirely different set of skills – the skills necessary in an era of unprecedented and revolutionary organisational change. The skills that will create the new managerial attitudes that will shape organisations in the 90’s and beyond.