Symbols of Australia

Reprint, with a 16 page colour supplement, from the 1987 edition of this well-known compendium of advertising logos, trademarks and symbols, first published in 1980. Exhaustive collection of household names including gems such as ‘Throaties’, ‘Gumlypta’ and ‘Golden Fleece’.

The first and only book on the visual history of Australian trademarks from the 1880s to the 1950s showing the marks and company names that made Australia. It is an insightful reference book showing how Australian iconography has developed over the decades and the influences that have shaped our visual identity. On its 208 pages are featured over 1700 trademarks, including 100 in full colour. It is introduced with informative essays by Geoffrey Blainey, AC and Phillip Adams, AO.