Imaginization:The Art of Creative Management

By Gareth Morgan


“Shows that management is as much art form as science, providing many useful ways to tap the most important resource for brainpower” – Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters.

Gareth Morgan′s worldwide reputation in the fields of management and organisation studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organisation, in which he develops metaphors to explain the dynamics of organisation, Imaginisation goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

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