Jamie’s Garden

Edison International was commissioned by Woolworths Australia to develop a kids loyalty program to educate children about fresh food and healthy eating.

Jamie’s Garden Collectibles range was available at Woolworths stores nationwide in Australia from 21st May 2014 for six weeks or while stocks lasted. The Jamie’s Garden Collectibles range included 128 stickers featuring fresh produce with special effects such as 3D, thermal ink and scratch and sniff technology. Together with the collectors album it’s a journey through Jamie Oliver’s garden and it teaches children all about vegetables and growing them.

In a bid to help inspire kids to connect with fresh food, the Jamie’s Garden Collectibles range also contained eight of Jamie’s super power fruit and vegetable plush toys to collect as well as gardening tools and a nifty tin for keeping their collectibles stickers safe.