The Ten Faces of Innovation: Strategies for Heightened Creativity

Innovation is the lifeblood of every company – the fuel that keeps an organisation going in a tough marketplace. But by its very nature it’s hard to plan for, quantify and coach.

In The Ten Faces of Innovation Tom Kelley explains how to do it.

Kelley, author of the bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO use to foster original thinking and overcome naysayers who stifle creativity. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations.

Ranging from ‘the anthropologist’ and ‘the hurdler’ to ‘the experience architect’ and ‘the cross-pollinator’, they are all illustrated with real corporate examples and will help you transform the way you work. The result is a brilliant guide to fostering creativity.