The Self-Publishing Handbook

Self and in-house publishing of newsletters, newspapers, magazines, brochures and books including writing, editing, proofing, design, layout, typography, typesetting, printing and desktop publishing.

The handy little PC, with the help of creative software packages, has revolutionised the publishing process. But while desktop publishing programs, along with interesting graphic packages are within the reach of almost everyone, the end result has been less than successful.

The problem is that the traditional hard and fast rules of writing, design and packaging have been ignored. The hundreds of unsuccessful do-it-yourself publications indicate that the new wave computer packages are simply not enough. The hard facts are that those old editors did know a thing or two, and in order for your publication to become successful there is a need to return to some of the publishing fundamentals.

This book looks at the tried and true methods of putting together newsletters, newspapers, magazines, books, brochures and pamphlets, and from there move on to the latest techniques that have revolutionised the industry.

Special sections of this book include:
• Design
• Legal Concerns
• Editing
• Promotion
• Desktop Publishing
• Mail Out
• Paper Choices
• Advertising
• Printing
• Contact Numbers

Author Lesley Crossingham consults to business and nonprofit organisations about publishing needs. Lesley has worked as a journalist, editor and publisher in Australia, Canada and the United States and is uniquely qualified to write this book.