Living Strategy: Putting People at the Heart of Corporate Purpose

Money used to buy you market share, technology used to bring you competitive advantage.

Now even 23 year olds can raise a million dollars and technology is imitated in months. So what’s the next great frontier of advantage for businesses? The people who live there. Only people can turn strategy into living, breathing purpose.

In this ground-breaking book, Lynda Gratton shares for the first time the ‘why’ and ‘how’ of putting people at the heart of corporate strategy. If companies want to increase their business performance, they need to recognise and develop the soul of the organisation: they need a Living Strategy.