High Visibility: Transforming Your Personal and Professional Brand

The classic guide to personal and public image making–now updated for the digital age.

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity–the creating and managing of one’s public persona—to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility— in any profession!

This revised and updated edition features:
* Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding
* Transformation techniques that can shape your personality and brand updated to reflect the current marketplace
* Ways to use new technologies and the Web to enhance your brand
* New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett