21 Days to a Big Idea!: Creating Breakthrough Business Concepts

In 21 Days to a Big Idea! Creating Breakthrough Business Concepts, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.

By investing less than an hour a day for twenty-one days, the “student” will:

1. learn a new toolkit of creative thinking strategies and problem solving techniques that can be useful for solving a wide variety of both personal and professional challenges, and

2. generate more than a dozen practical new business concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 Days to a Big Idea! is a must-read to all aspiring entrepreneurs, helping you to find and implement your first-or your next-biggest idea.